Think about what aspects of your business or product benefit when customers communicate, and make channels about these features on your server.įor example, Fortnite leverages the platform’s strength in real-time community building with its “lfg” (looking for group) channels, where users can find other people to play the game with.
Build communityĬompared to other social media platforms, Discord’s main value is real-time interaction between users. Here are some concrete examples of how Discord can contribute to your business’s social media marketing. That doesn’t mean it can’t be part of your marketing strategy. Source: eMarketer How to use Discord for your businessĭiscord is decentralized and ad-free, so it’s not always obvious how to use it for your business. That’s a long way behind third-place Instagram (24%) but still beats Twitter (3%) and Facebook (2%). As of 2021, 5% of US teens said that Discord was their favorite social media platform. Today, Discord offers a platform for people interested in your business to come together and interact in real time.ĭiscord’s users tend to skew young. And the platform has grown from 2.9 million users in 2016 to 150 million active monthly users in 2022. In Spring 2021, 70% of Discord users reported using it for more than just gaming, up from just 30% in 2020. The platform’s user base continues to grow beyond gamers. The company embraced its newfound audience, changing its motto from “Chat for Gamers” to “Chat for Communities and Friends” in May 2020 to reflect its more inclusive direction. However, it wasn’t until the COVID-19 pandemic that it began to attract a broader audience. How did Discord get started?ĭiscord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Instead, it makes money by selling upgrades for users’ accounts or servers.
Unlike most social media platforms, Discord doesn’t sell ads. You can join a big community for people who share a common interest or start a smaller private server for a group of friends.
While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. What is the Discord app?ĭiscord is a platform for hosting real-time text, video, and voice chat. Also use it to track results and present the plan to your boss, teammates, and clients.
Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
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